Thursday, October 31, 2019

Discuss the Hong Kyongnae Uprising of 1812. What were the main causes Coursework

Discuss the Hong Kyongnae Uprising of 1812. What were the main causes and how did leaders rally support for their cause - Coursework Example The major causes of this revolt, which rocked PyÃ… ngan, the Northern Province, included regional bigotry and poor harvests (Buswell, 2006). The province of PyÃ… ngan was neglected by the central government, causing a dire regional inequality with other areas. The disgruntlement with socioeconomic inflexibility combined with debauched irregularity and corrupt leadership instigated people to gang up the inept dominion. The provincial tax frauds triggered the Chinju insurrection, which was masterminded by learned individuals who resorted to defend the interest of the public against corrupt officials. The people who supported the rebellion were those who were fed up with the corruption in the government (Fuqua, 2011). They had a common goal of deposing leadership that was an epitome of moral decadence, with public officials engaging in various corrupt deals and committing various atrocities without shame. As such, they managed to sway a large number of people to fight for a common int erest of establishing a responsible government. Following this serious revolt, many people from the countryside flocked Chinju nabbing the armed forces commander and assassinating the

Tuesday, October 29, 2019

Consumer Behaviour Essay Example for Free

Consumer Behaviour Essay What kind of decision process can you expect in the following cases and why ? (a) Purchase of a greeting card for a close friend. (b) Purchase of an after shave lotion/moisturizer. Ans. Before giving answer to both questions first of all we must know what product involvement and purchase involvement). because meaning of both term determine direction of decision . Purchase involvement As the level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase. Thus, purchase nvolvement is temporary state of individual or household. It influenced by loat many factors Product involvement involvement of consumer towards particular brand .In process of purchasing a greeting card for close friend involve limited decision making purchase process. Limited decision making process involve few alternative and simple decision rules and a little post purchase evalution Why- limited decision making process occurs in some emotional and situational needs. Purchasing a greeting card for friend also influenced by our emotion and ituation . Situational factor affect in this manner like for what type of occasion we are presenting greeting card to our friend. it may be occasion of birthday, achievement and some other occasion Emotion our friend ship is product of our emotional bonding with some one and emotional attachment always form limited decision making . purchasing of product you always anticipate what would be impression of my card. In limited decision making Use and post purchase of given vary less importance because product ( greeting card )would be use by some another erson who still have not form his expectation abut particular brand. b) Purchase of an after shave lotion/moisturizer- Nominal decision making Purchase shave lotion involve nominal decision making because nominal decision making referred also as a habitual decision making which occur at number of time such as purchasing of lotion also happen number of time in nominal decision process problem is recognized ,internal search provide one solution what type of LOTION you are using previously ,what is your preferred brand and evaluation occurs only when f previous LOTION brand fails to perform . Nominal decision making occur when low purchase and involvement . in case of purchasing of LOTION there is very less purchase involvement because person are more conscious about brand of LOTION. 2. How would knowledge of perception learning help you in designing your marketing program for the following products and services? Justify your answer with reasons. a. Disposable Diapers Designing market programme for Disposable diapers we need to develop and evaluate for Ps of marketing to position product in mind of

Sunday, October 27, 2019

Development Of Metro Rail Tourism Essay

Development Of Metro Rail Tourism Essay The functioning of Mumbai depends mainly on the transportation system for the movement of people and goods in, out and around Mumbai. It is evident from the past that introduction of railways in Mumbai has resulted in the economic growth of the city. The current public transportation depends largely on the trains and buses. As per the data by Brihanmumbai Electric Supply and Transport, 2003 and Indian Railways, 2002, Mumbai is the only exceptional city in India which has most extensive rail network carrying more than 5 million passengers a day- 58% of total public transport passengers as compared to 42% by buses (cited in Pucher Korattyswroopam, 2004). Even after a decade, the population of Mumbai is heavily dependent on the railways as their primary mode of transportation. The citys suburban railway was built to accommodate 1700 people, but today carries more than 3 times its actual capacity. Moreover, it is said that a fleet of around 200 railways make more than 2000 trips across the city which is still proving to be insufficient day by day. The suburban trains handle a commuter population of 6 million every day, which is equivalent to the size of Sydney city. The trains also run at a very good frequency providing the right kind of option for travel (Nallathiga, 2008 p. 38). Buses too are being exploited and the roads are not capable enough to hold the burden of ever growing population. The roads, railways and the buses are getting more and more congested due to urbanisation. Moreover, there is no scope to extend this city as it is geographically surrounded by water. So the only options which remain are either to shift the traffic under the ground, over the ground or on the water. Owing to this situation, it becomes essential to investigate the transport system and come up with solutions capable enough to handle the burden in the future. It would not only strengthen the backbone of this financial capital of a rapidly growing country but will also release a l ot of pressure on the current transport facilities. Over the years, there have been many suggestions and recommendations which have been given for the development of Mumbai. Many of these projects are successfully completed or are either under construction. This research will primarily focus on the upcoming Metro Rail project which is being considered as a subordinate to the overcrowded suburban railways. The study will revolve around the difficulties faced by the project managers in implementing their decisions on such a huge scale and the strategies they need to overcome these problems. At this current stage the construction of the Metros first line which is 11.7 km stretch is under construction and is considered to be almost ready for the testing. The original deadline for the project was August 2012, but due to delays in getting right of work (ROW) permits from the government and other clearances for the project, the project will eventually see operations by the end of this year (Kumar, 2012 [online]). This can be treated as the f irst failure of the project and its management as it will be not be able to deliver the Metro Rail facility as per the committed schedule. At this point of time, a comparison of the project reports of Delhi and Kolkata Metro projects can prove handy in avoiding mistakes committed in past. Critical analysis of these reports can help in foreseeing the approaching management issues and take necessary steps. Metro rail is a huge project (as seen in figure 1.1) with many expectations to fulfil. Efficient and scheduled performance will not only benefit the economy but will also provide relief to the people of Mumbai, Government and the over stressed suburban railway. The findings from the project reports of the Metro Rail in Delhi and Kolkata can help in recognizing the threats that might affect the development of the Metro Rail in Mumbai. It will also find out the main weaknesses due to which certain plans in those projects had difficulties in successful implementation. Similarly, it wil l also benefit to understand the strengths of this project as well as the opportunities it has or will have in the future to capitalise and develop the project in a way that will pass on maximum benefits to its consumers and stakeholders. Developing a sustainable and robust transport system will contribute a big deal by laying a strong foundation to the progress of this city. The success of this research is necessary as this may further instigate a movement for a better and an efficient model of transportation system in urban cities and bring out the importance of project management in government projects across the country. mumbai-map.gif Fig 1.1 Existing Suburban Rail Map with upcoming Metro Rail routes [Source: www.urbanrail.net] Theoretical Underpinnings: The pursuit for conducting this research began after watching a couple of documentaries on the city of Mumbai. The first one was a National Geographic production known as Megacities which looked into various aspects of working models of huge cities around the world. Mumbai was the city in one of its episodes. The transportation system portrayed in it fascinated me. This was followed by a bit of research and then I came across a documentary on Bombay Railways presented by the BBC. Being born and brought up in this city, I have experienced the crowd in the trains and other public transportation. But after watching the documentaries, it inspired me to conduct a research in this area to understand the way in which projects are planned and managed at such a high level where the pressure of performance and urgency to deliver is enormous. My next point of reference was a report published by McKinsey and Company in the year 2003 which laid a plan for rehabilitation of the city of Mumbai. The se few intelligence sources form a background to my research. The focus then shifted to one of the recommendations given out in the McKinsey report being constructed in Mumbai which is the Metro Rail. This forms the main topic and the research will be conducted to overview the project management difficulties and complexities faced while carrying out such a big project in the huge city of Mumbai. Mentioned below are the theoretical academic sources that form a part of obtaining knowledge for the chosen topic. Project Management: A systems approach to planning, scheduling and controlling (2009): To commence every research, one needs a solid foundation of understanding the subject area. For project management the above mentioned book stands to be a guide. After the PMBOK (Project Management Body of Knowledge), the official project management guide by Project Management Institute, this is referred as a textbook for the certificate examination. The book is in its 10th edition written by Harold Kerzner, with more than 2500 citations. This book explains projects in various stages and gives a systematic approach towards its management. This book suits a beginner level of understanding of Project Management giving an easy understanding of basic principles. It accepts and inculcates changes taking place in the current business scenario and moreover explains them by giving case studies. The main purpose of using this book is its thorough explanation on organisational structure which would prove beneficial to understand the complex organisational structure of the public sector organis ation in India. It also includes chapters on Time and stress management, risk management and quality management which can prove beneficial for the comparison of the ongoing metro projects and its various dimensions. Successful Project Management (2005): This research deals more with the success and failure of projects. For Government projects, many like the metro rail that is being analysed in this research, it is important to maintain the balance between demands of the public, project that has been undertaken and the final product that is being offered. Successful Project Management is a book written by Trevor L Young. It starts by defining success and what it means to various people measuring it. It even takes the reader through the technical terminologies of project management and leads its way through to the steps of managing projects successfully. This book has no more than 30 citations but will be very useful for this research because the Metro Rail project needs to be measured for its success. Success means a very big deal for the projects like Metro as it is being constructed to improve the present infrastructure of a city. Moreover it even uses public funds for its construction; therefore the expectations of return from the stakeholders will be higher than any other private projects. Mass Urban Transportation in India (2008): This journal article helps in shifting focus from the project management literature to understanding the issues in mass urban transportation system, especially in Mumbai. The article is written by Ramakrishna Nallathiga who explains the growth and urbanization of Indian cities and its relation with the development of three modes of transportation i.e. rail, road and water. It tests three different cities for its development in mass transportation systems and gives out recommendations for its growth. The author takes Mumbai, Delhi and Ahmedabad as samples, defines the background of each of these citys transportation systems and tries to prove the importance of developing a robust transport system. Though the paper is not very well written, it can prove beneficial for this research as a source for a lot of valuable data compiled by the author, which would save a lot of valuable time and resources. Evaluation of Public Transport Systems: Case Study of Delhi Metro (2005): As the research gains more depth and focus, the next step will be going through the case studies. Since Mumbai Metro project is yet to be functional it might be difficult to gather all the required data. Also comparing similar Metro Rail projects already constructed in other cities of India can help in getting an idea of the issues faced by the management and examine the factors which can affect Metro Rails success when it starts in Mumbai. This journal article helps creating a literature base of the case studies. There are similarities in the objectives of this journal article and to what this research is trying to find out. The authors Mukti Advani and Geetam Tiwari try to test the success of introducing Metro Rails in three different cities in India. This will assist me in developing a critical vision to inspect the intelligence data and the documents collected from the respective organisations. This document has covered Metro Rail projects in Delhi, Chennai and Kolkata, two of wh ich shall form to be a part of this research too. Hence, linking this journal article with the Mass Urban Transportation in India article will help in gathering a lot of data and can create a platform to develop arguments once all the documents and intelligence that will be gathered. The academic sources mentioned above can set off this research with a strong base of knowledge and provide direction to further research and analysis of the secondary data and intelligence sources. These four sources are connected to each other in order of which they have provided guidance and focus for the topic of this research. The topic chosen will no doubt have many complexities, which will be systematically dealt with the proper use of research methodology. Research Methodology: This research proposes to look into the complex issues of the transportation system of one of the worlds biggest cities. It focuses mainly upon the upcoming project of Metro Rail in Mumbai and the factors affecting its construction and the problems that might affect its functioning in the future. Gathering secondary data and intelligence would prove insufficient because of the nature of this research. Collecting firsthand information and primary data particularly focussing on this research can actually help in understanding the difficulties faced by the local authorities in implementation of the plans. Hence, most of this research will be conducted in Mumbai where I will as a researcher involve myself as a part of it. Having interest in photography as well, I plan to even take some pictures for the research by myself. The research is related to social science shaping into the path of interpretive paradigm. This approach proves to be beneficial to the research because of various reasons. Interpretivists attempt to minimize the distance between the researcher and what is researched (Collis Hussey, 2009). This helps in accessing and analysing the information and is a part of the researcher himself. However as the participants are human beings, the reality is subjective and multiple depending on their view points. On the other hand it also provides a benefit to the researcher to keep an open mind and think in different directions as per the data collected. It also links to the methodological approach being used to conduct a research. Interpretivism uses an array of methodologies to help the researcher build up on a strong research. This research will be primarily based upon the intelligence such as documents provided by the local transport authorities, newspaper articles, etc. supported by the evidence in academic journals, research papers and books. Document research will be the methodology applied in analyzing Public documents. Department of Personnel and Training, Ministry of Personnel, Public Grievances and Pensions have setup an initiative known as Right to Information Act, 2005 giving power to the citizens to avail the information published by the State and Central Government Legislation. This would prove beneficial to gain access to the documents related to the project. Mumbai Metro Rail project is the joint venture of Mumbai Metropolitan Region Development Authority (MMRDA) which is a public body, funded by the Reliance Infrastructure, a public limited company. Familiarizing oneself with these kinds of research materials can be an extremely time consuming activity, mainly because of the vastness and det ail of documents associated with official events and enquiries (Bryman Bell, 2011 p.550). It stands to be the main drawback as it might prove costly in conducting research with limited time. This will need a lot of time management which no doubt is challenging but if followed properly, will turn out to be the main feature of this entire research. The other drawback of document research is the validity and credibility of the data being used. The question of credibility raises the issue of whether or not the documentary source is biased (Bryman Bell, 2011 p.550). At this point of time, intelligence sources like newspapers, websites and magazines will help in confirming the validity and the credibility which might help in getting a clear view of actual scenario. Critical analysis of the public documents will be a priority in conducting this research. The public documents provide a lot of information both qualitative and statistical which would help a great deal in understanding the si tuations in which strategic decisions are made. Kolkata was the first city in India to adopt the Metro rail system. Delhi is also equipped with this system in the recent past. Therefore a case study analysis will also form a part of this research in which the project management of the Metro Rail systems in Kolkata and Delhi will be tested to provide data that will help in suggesting recommendations to the Mumbai metro rail project and build up a strong base of literature for the research. Studying cases of Kolkata and Delhi will also help in understanding the change in the strategic decisions taken over the period of time while undertaking the construction of these projects. This data will be collected from the secondary sources like journal articles or periodicals written by the government authorities to review their decisions taken on a particular project or by the management researchers conducting independent research. This approach will slightly direct the research towards quantitative research methodology. But this method wil l help in acquiring a lot of useful quantitative as well as qualitative data within a very short period of time and within the available resources. Secondary analysis is the analysis of data by researchers who will probably not have been involved in the collection of those data, for purposes that in all likelihood were not envisaged by those responsible for data collection (Bryman Bell, 2011). There are various advantages for using this method of data collection. The most important one is that the data collected will be reliable and of high quality as it will go through rigorous examination and scrutiny being conducted by the organisation itself to analyse their performance. At the same time there will be some drawbacks of using this methodology too. Complexity and lack of familiarity with the data will need some attention while using this research technique (Bryman Bell, 2011). Analysing and filtering the data as per the need of this research will be important to ensure the quali ty of work. This particular research is being carried out for a taught masters dissertation which puts a restriction on the time limit. Taking this research to a further level it would have been interesting to interview people who have worked for this project and also to interview commuters to ask their experience by travelling in Metro. That would have helped in understanding the effort and planning applied by the project managers and also the true success of this project. Time Plan: The main research is planned to be undertaken after the proposal is marked and accepted. As it is planned to be in Mumbai, I will fly back there on the 30th of May 2012. I shall be returning home after almost 10 months, so I wish to take a break and go on vacation with my family for 15 days. From 15th of June 2012, I shall start with the data collection process of my research. I have divided the whole data collection process in two different stages. The first stage will be going to the offices of MMRDA and Brihanmumbai Municipal Corporation and collecting as much data in the form of public documents relevant to the research. The process is quite lengthy and time consuming and shall require a lot of formalities too. Therefore, I have allotted around a months time for the same. I also wish to take some photographs of the site where this project is being constructed. In the meanwhile I will start with the stage two of the data collection process i.e. collecting literature on the Project Management and Managing Transport related projects. After having sufficient literature for the topic and gathering data, I plan to start with analysing the data. From 20th of July, I shall start with the analysis of the data with the help of intelligence sources like websites and newspapers. Simultaneously, I shall even start preparing the drafts of the dissertation. Co-ordinating with my tutor, I shall send my first draft by the first week of August. Once I start writing the dissertation I plan to send drafts to my tutor every 10 days for 3 or 4 times. I have set a deadline of completing the dissertation by the first week of September i.e. before the 9th so that it allows me ample time to get it proof read from my friends who work in organisations as managers themselves and also from professionals/ managers in the Mumbai Metro project if at all they are willing to help me with it. After it is finalized and approved the final copy will be printed and bound before submitting it on t he 25th of September 2012. I even plan to take up a job after going back home, which I look as a potential threat in my research process. But completing my graduation stands as a priority and as much as possible I shall stick to the plan that I have chalked for the entire process. Ethical Consideration: By conducting this research, I accept the responsibility of doing it professionally. I assure that the research shall be within the framing of Basic Research Principles. I also assure to do this research with honesty without abusing or exploiting the trust and knowledge of the respondents. I shall not make any false or misleading statements regarding my own information or my institution of research. There would be no harm, physically or mentally to any of the participant or to those of whom the information is being used. Its findings are unlikely to cause any damage to others who are not involved in it and the participation of the respondents shall thoroughly be voluntary. I ensure that the research shall be designed, carried out, reported and documented accurately, transparently and objectively. I take the responsibility of producing this research in limits and framework designed for research practice. The research will not use any kind of controversial interviews or questionnaires which could breach the personal space or integrity of the participant. The case studies and articles used to gather secondary data and samples will not be misrepresented in anyways and will be purely used to give out positive effects towards the research and society. This research will not violate any community standards by any means. (Source: www.esomar.org [online]).

Friday, October 25, 2019

Waste Land Essay: Isolation from a Noble Past -- T.S. Eliot Waste Land

The Waste Land:   Isolation from a Noble Past  Ã‚  Ã‚  Ã‚  Ã‚   Desire to return to a noble past is a central theme of T. S. Eliot’s The Waste Land.   The narrators of the poem consistently show dissatisfaction with the present, and describe, with yearning, the quality of the past; furthermore, Eliot portrays the contemporary world as irredeemably lost to the beauty of antiquity.   In The Waste Land, the theme of isolation from a noble past is represented by descriptions of the environment, sexual corruption, and self-mechanization.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Eliot opens â€Å"The Fire Sermon† with a juxtaposition of antiquity and modernity that is centered around the Thames River.   The mystical past of the river has been destroyed, and the speaker laments the current condition of his environment:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The river bears no empty bottles, sandwich papers,  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Silk handkerchiefs, cardboard boxes, cigarette ends   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Or other testimony of summer nights.   The nymphs are departed.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   And their friends, the loitering heirs of City directors;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Departed, have left no addresses.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   By the water of the Leman I sat down and wept (177-82) Although this section is written in the present tense, the speaker means the Thames of the past.   The Thames of the past was not polluted, and there were nymphs, giving it a mystical characteristic; however, these nymphs are departed now, and the river is nothing like it used to be.   Eliot also juxtaposes different poetic styles to further distinguish the past from the present.   Amid a group of unrhymed, rhythm-less lines, he writes, â€Å"Sweet Thames, run softly, till I end my song† (175... ...ing lost the sense of Good and Evil, has ceased to be alive† (46).   This â€Å"living death† is seen very clearly during and immediately after the sexual encounter of the clerk and typist.   Eliot uses desolation of environment as well to juxtapose past and present, especially when describing the â€Å"unreal city.†Ã‚   The destruction brought about by post-war modernity is rampant also in the description of the Thames River.   Finally, Eliot shows the lack of vitality of modern people through their voluntary self-mechanization.   The characters of the present in The Waste Land have no motivation to make, or live by, their own choices, and let the machine of life carry them where it may.   The result is a stark depiction of the automation, isolation, and despair that define the contemporary world. Work Cited Eliot, T. S. The Waste Land. Collected Poems Harcourt : New York, 1963.

Wednesday, October 23, 2019

Component of Computer System Essay

Output devices: Monitor printer, plotter and voice output device, Modem, Automotive navigation system, Projector. Peripheral device that converts machine-readable information into people-readable information. Processing devices: CPU,  Motherboard, Chipset, bus, RAM. Hardware components process information within the computer system. Storage devices: Hard disk drives and  compact disk  drives. Hardware components allow data to be stored within a computer system. Software components of a computer system have no physical presence; they are stored in digital form within computer memory. System software is an  operating system  designed to operate and control the  computer hardware  and to provide a platform for running  application software. Utility software: anti-virus software, firewalls, disk defragmenters. Which helps to maintain and protect the computer system but does not directly interface with the hardware. Applications software: Web browsers, Office software, Games, Multimedia Software, Database Software, and Graphic Software. Designed to allow the user of the system complete a specific task or set of tasks. Different  types of computer software. Programming software, system software and application software are the three main types of computer software used in computer networking. Programmers use the programming software to develop the programming languages necessary to run computer software. Compliers, interpreters, linkers and text editors are some of the basic tools used in programming software. System software offers a protective shield to all software applications. It also provides support to the physical components of computers. System software †¢ Operating system software(windows, Linux, Mac) †¢ Utility programs (anti-virus software, firewalls, disk defragmenters. †¢ Library programs †¢ Translator software (Compiler, assembler, interpreter) Application software is used for commercial purpose. The application software is widely used in educational, business and medical fields. Industrial automation, databases, business software and medical software prove to be of great help in the respective fields. Web browsers, Office software, Games, Multimedia Software, Database Software, and Graphic Software. Application software †¢ General purpose application software. †¢ Special purpose application software. †¢ Bespoke application software

Tuesday, October 22, 2019

Sociology notes Essays

Sociology notes Essays Sociology notes Essay Sociology notes Essay The social structure-education religion, politics 6 basic human emotions Altruism-selfless behavior Colonization Is a learning process that we all go thru Feral children grow up with no colonization Gender Is learned and sex Is biological George Herbert mead- imitation ,play, and game are the 3 stage of the development Social groups- are made up of individuals who share something from physical space to values and morals A group must be 3 or more people Looking glass self -Charles Horton Cooley Primary group cooperative, Intimate, long term relationships Ex-sporting teams, family church The primary group becomes part of your Identity and helps you to develop positive self esteem Secondary groups-large groups that tend to be relatively temporary or formal The reason you are in the group is because off reason, interest, or activity Ex- classes and service fraternities In and out groups in group are groups you feel loyalty to wards out groups are groups you feel antagonistic toward In groups loyalties may Include :America, tutu, sports teams, religious groups Reference groups- the groups we use as standards to evaluate ourselves Ex: we compare ourselves to models, movie stars, Celebes, family, friends, etc Max Weber- functionalist, mid-late asses, German -was one of the founders of sociology -came up with the rationalization of society Rotationally Is efficient maximizing your time and abilities This came with the industrialization of society Assembly lines are the human element; it will make things more rational Human inevitably make mistakes and are not efficient He was interested in how to take the human element out of However, the human element is necessary in things like teaching parenting, Bureaucracy -when the humanity is sucked out of a situation and there Is nothing you or anyone else do about It Ex prerequisites for later classes, falling because you didnt study Bureaucracy- rules we have to follow and human element is gone turned in assignment late, get audited because you did not pay your taxes, getting arrested, jury duty, the military Occupational psychosis- what happens to humans when they are forced to take the emotions and humanity out of a situation? Ex: nurse does not give a dying patient CPRM because according to liability and contractual reasons The the idea that as the number of bystanders to an incident increases, the likelihood that anyone will intervene decrease A woman is stabbed by robber on the way home and collapses on the front porch of her apartment to death and then robber runs away. People say they assumed that someone else called the cops because its NYC. 7 people witnessed the attack -she was kitty Geneses Irving Janice reading#3- about group thinking and how a group can sway you into asking bad decision, because no one wants to speak out The bay of pigs scandal with JEFF was one example nobody would question the ruling of the group and especially not the presidents ruling Also in a Jury, one member of the Jury may disagree, but will conform to the group to avoid a mistrial. Cash line experiment- Cash put 12 men in a room, who were all similar. 1 of the 12 were confederates or actor and were in on the experiment -Cash put 3 lines on a chalkboard, and 11 of the 12 said that the shortest line was actually the longest, and the 12th agreed even Hough he knew this was not correct The experiment measured peoples level of conformity towards a group Prison story-power domains(cat calling by the guards) Sociality- communication, interaction, experiences among people Sociality does Not have to have people other then yourself(no other people needed) Society is normal (or what feels normal) How human interact with society Society- the environmental influent on action in self concourses Physiology- inside the mind how it works thought process Generalized other- society in your mind self concourse Ex devil and angle on the shoulder Looking glass self- see yourself in someone else emotion and to use it to change Ex answer the question wrong but keep going in hope to get it right and the teacher show feed back Physiology- older Sociology- mid sasss, began in Europe not a hard science (statistics and numbers) Hard science -To make predictions, scientific method Positivism-applying the scientific method to study human beings August Compete developed positivism, father of sociology, tried to make sociology a hard science, but humans have free will Sociology to have trends that is used to improve how sociology unctions Social cancers- crime, racism and other apply society- use it in the real world ex- interview, polls, statistics Method- a way of gathering data Data-piece of information You are the instrument to let the data speak objective- let the data speak there you Social facts- facts about society Look at data in different ways Hackwork effect- interviews someone but unknowingly support their story How sociali st scored the productivity of factory using light increase productivity because they were being watched being watched is bytes. This increased productivity cause they were being watched and because of fear of losing their Jobs they worked harder. Interviews- can change result of answer admitting a byes Think of society as a human body- and the parts needed to work and how it serves the whole If something fails it all fails Emilee Druthers segments of religious life the way religious effect life Suicide- types of suicide and all 4 Conflict theory- society is viewed composed of groups in competitions for scarce resources all the time Ex Jobs, oil, water The main theory was invented by Carols Marks Two groups Propeller vs Argosies has everything (elite) 1% rules in their favor Propeller has little to none (99% or workers)(poor) Inequity for the bourgeoisie C Arles Marks- we can have a revolution but the people in the propeller dont know it. The only way it would happen is class conchies Symbolic interaction- interact with people views people Macro level- big Mezzo level-middle conflict between groups of people Micro level- small Realer Game This theory do not include person to person Dramaturgy we are all actor and putting on a performs Cultural scripts- how you know how to act Cultural custom-what you wear We all know it Get We know the script by experience Front stage-act more(ex around anyone) Backstage- when you are by yourself prepping for front stage Ethnography- away to study a culture Thick description-extremely detailed notes on a culture Anthropologist -the study of other people cultures Baked heads in oven peg 74 saloon Mushinesss Syndrome enjoy pain Sadist enjoy giving pain Holy mouth man peg 74 dentist Who they are on peg 72 Americans or manicure(America backwards)- talking about American Bicyclist -witch docs 3 thick description-cell phone or head nod , wink What does imperial mean observable What theorist is it possible to be complete basis in a interview conflict theory caused by wealth Colonization- the process of learning(mainly culture or society) -starts before you are born (buying stuff for the baby) Gender no matter what is not a natural construction it is a social construction Social construction is not a natural event society its weird or deviant What is normal in society and if they are not like many people Gender normal- what they are made to think When you teach someone how to act is a colonization agent Ex: parent, family, public, media, school, friend, church Farer children- have no social skills or uncivilized George Herbert Mead -found out there are three stages when they are learning Stages of learning 1 . Imitation-copy 2. Play-other people and a basic understanding of their actions, learn the script 3. Game-other people and the add of rules Learning to handle your emotion and they are also social 6 basic emotions normal people have 1. Sad 2. Happy 3. A nger 4. Fear 5. Surprise 6. Discuss Tells us how to use these emotions Cognitive dissonance- actions dont match what is expected Exposable that ends with her saying no Ex buyers remorse Cognitive congruence -actions that society thinks is normal, lie or convince yourself as normal Ex talking yourself out of things Schemas-mental grouping Ex cow walks into the class room or a cop comes into the classroom Designed to feel good about themselves Altruistic- showing unselfish concern for the welfare of others Ex-very rare never 100%, donating body for science, parenting society and culture Culture is part society Culture is the language, belief , the norm, behavior ,values and objects passed down Beliefs- have faith in a idea something we believe in it is real Ex: capitalism, hard org, the American dream Values- morals are value, fairness, putting it on a higher pedestal.